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Custom 3D Characters for Brands & Media

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Maxim Khantaev mk

Maxim Khantaev (mk)

Maxim Khantaev mk

Character Design ● Character Animation ● Visual Storytelling

Bringing unique 3D characters to life through expressive animation and cinematic digital storytelling. From initial concept to final product.

AI-Integrated Character Performance
I drive AI through human acting: motion and emotion.

3D and Animation:

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And a wave we go
Maxim Khantaev mk Hoopoes
Maxim Khantaev mk
Maxim Khantaev mk CLALIT Dr.Gadget
Maxim Khantaev mk Ben Gurion Digital
Maxim Khantaev mk Leckman Nestle Israel
Maxim Khantaev mk
Paris 2024 Mascots
Les Mascottes
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Concept Art / AR / VR

Maxim Khantaev mk
Maxim Khantaev mk
Maxim Khantaev mk
Maxim Khantaev mk
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(mk)

(animation)

(анимация)

(מיתוג)

(אנימציה)

Media KEY mk (Maxim Khantaev)

(character animation)

Maxim Khantaev (mk)
Visionary Digital Creator

Entrepreneur & Inventor
Award-Winning Director.

Character Branding Expert
Created iconic characters for: Nestlé, Ben Gurion Digital,
HMO Klalit, and Nof HaGalil.


Core Expertise:
• Directing
     & 3D Character Animation
• End-to-End (A to Z)
     Workflow Consulting
• Visual Contextualism
     & Art Direction


Legacy:
3D Animator since 1999

2D Animator since 1993

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+972·54·5302273

The effective storytelling isn't just about better tools - it's about better vision.
When you have a concept that feels too big for words, I create the world it belongs to.


Here's my extended answer to the most common online question:
“What’s the ROI on AI animation, and why does it win in the long run?”


1. The existential scale — Visualizing the Unseen

Humanity has always been searching for faster and more effective ways
o transfer complex information.

The highest value in this process is the ability to make the invisible visible.

Music is a simple example. It deeply affects human emotion, yet remains abstract
until it takes visual form.

My work focuses on transforming inner experiences into visible,
tangible worlds at the same speed they are born in the mind.

This creates a direct bridge between:
“I feel this”
“And now YOU can see and experience this.”

I build this bridge through audiovisual storytelling environments.

2. The practical scale — Creating Digital Assets (IP)

In today’s content-saturated world, standalone images or songs
quickly dissolve in the noise.

Long-term value comes from recognizable characters and the worlds they inhabit.

That’s why I focus on building intellectual property (IP):

   ✦ characters with identity

   ✦ visual systems with continuity

   ✦ worlds with expansion potential
​Each project is designed as a foundation for a scalable ecosystem 
rom media content to brand presence and beyond.


3. The professional evolution — Human–AI Orchestration

The creative industry is entering a new stage.

This stage requires a new form of direction:
Human–AI Orchestration

AI expands what is possible in visual storytelling,
while artistic direction defines structure, meaning, and intention.

In my work, AI serves as a precision execution tool,
while authorship remains fully intentional.

I operate within this emerging field as a new-generation director,
capable of delivering high-level storytelling with an efficiency
that was previously only possible with large-scale productions.


In short
I create a system where:

   ✦ ideas become visible

   ✦ characters become assets

   ✦ technology becomes an extension of authorship
 

Show your story. Make it count.
+972·54·5302273 
Let’s start your project. 

© 1993–present Maxim Khantaev (mk) | POINT OF NEW. Character Design & CGI. All characters, designs and content are original fictional works.
Any resemblance to real persons or brands is coincidental. All rights reserved.

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